On July 6, Ambassador Endo Kazuya attended the De La Salle University (DLSU) Japan Festival Week opening ceremony. organized by the DLSU Department of International Studies.

The week-long event features a variety of cultural activities in celebration of the 70th Anniversary of Philippines-Japan Friendship.

In his message, Ambassador Endo highlighted Japan and the Philippines’ evolving bilateral relations, reflecting on the milestones the two countries have achieved in seven decades of friendship. Moreover, he underscored the importance of academic, cultural, and people-to-people exchanges in fostering stronger Japan-Philippines relations. 📚🤝

The festival showcases the significance of cultural exchange in further deepening the ties between Japan and the Philippines. Running from 6 to 10 2026, the event also includes an exhibit on the two countries’ cultural and diplomatic relations, cosplay and other exciting contests, and a traditional Japanese tea ceremony. Japan Information Center and Culture